DELANEY AIELLO
Copywriter and Content Strategist

 

SEO , Digital Marketing , Branding, Blogging, Product Copy, Promotional Emails, Social Media, AP Style, Editing, Techwriting, Screenwriting, Medical Copywriting, B2B, B2C

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Presence, New York, NY (Remote)

Senior Copywriter

April 2024 -- Present

 

• Create and maintain the brand's first comprehensive style guide, standardizing voice and formatting across all communications.

• Overhaul core landing pages to clarify unique value propositions and enhance user engagement.

• Lead creative strategy and copy for high-visibility industry conference booths (ASHA, CASE), including all supporting materials like fliers, postcards, landing pages, and email follow-ups.

• Conduct in-depth demographic research to define and engage key revenue personas, tailoring messaging to align with their needs.

• Oversee email, newsletter, press release, and blog initiatives, crafting compelling content to promote company initiatives, share industry insights, and optimize engagement

 

 

 

West Cary Group, Richmond, NC (Remote)

Copywriter

August 2022 -- March 2023

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• Create original emails, social media and commercials, based on internal marketing analytics, on behalf of Capital One.

• Attend meetings with account executives to gain a deep understanding of products, target audiences and competitor activities in the given marketplace.

• Cooperate with the Creative team to explore different ideas and concepts for both visual and verbal ad elements.

• Prepare multiple drafts of different initial copy options for client review.

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Gelia, Raleigh, NC

Copywriter

November 2021 -- August 2022

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• Developed both B2B and B2C copy, primarily for Caterpillar Inc., in the form of promotional emails, print ads, commercials and social media.

• Partnered with the design department to concept advertising campaigns from the ground up. 

• Revamped website copy to promote a positive user experience (UX).

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Sales Factory, Raleigh, NC

Copywriter

April 2021 -- November 2021

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• Juggled content needs for a diverse clientele of large-scale brands (B2B and B2C), demonstrating the ability to adjust to an array of brand voices.

• Created marketing emails, video scripts, product descriptions, social media and landing pages according to the best practices of SEO.

• Assisted in a website UX overhaul for a suite of online, kid-friendly educational tools.

• Revised, edited, and proofread copy according to clients’ unique style preferences.

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GlaxoSmithKline, Durham, NC

Associate Copywriter

November 2020 – April 2021

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• Rendered dense scientific information into palatable, agile advertising campaigns (television, internet, radio, print) designed to reach a broad spectrum of communities and demographics.

• Responsible for the development of healthcare brand identities, ensuring content consistency across multiple platforms and mediums, both B2B and B2C (advertisements, catalogs, brochures, marketing emails, surveys).

• Edited according to meticulous style and legal guidelines.

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Peter Millar, Raleigh, NC

Associate Copywriter; Temporary 

June 2019 – December 2019

• Developed over 400 product copy listings in a 6-month time period according to SEO best practices.

• Pitched advertising campaigns​ and headlining slogans for the label's fragrance debut.

• Wrote landing page copy resulting in an improved conversion rate.

• Built brand voice via social media and email marketing. 

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Go Fish Digital, Raleigh, NC

Digital Marketing Intern

May 2018 – September 2018

• Drafted and edited original creative content to facilitate quality backlinks and improve the search engine ranking of companies like Hyatt, Monster Energy and Treetopia.